[Dating Papers]

Pete and TJ have been talking about the lack of new ideas in the dating world

For example, dating sites currently suck far worse than search did before Google. They all use the same simple-minded model. They seem to have approached the problem by thinking about how to do database matches instead of how dating works in the real world. An undergrad could build something better as a class project. And yet there’s a lot of money at stake. Online dating is a valuable business now, and it might be worth a hundred times as much if it worked.

Ferris Research add to the current situation by saying

Just a quick thought—it seems to me that the economic incentive for a dating website to provide a good service is broken. Most businesses thrive on repeat business, or a regular cashflow from a subscription model. Customer retention being less expensive than customer acquisition, as any MBA could tell you.

We agree and have decided to do something about it. Check out how we predict relationships, or what we think of the idea of a sixth sense.